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FARE Study Finds Consumers Changed After Listeriosis Outbreak
December 3, 2008
A majority of Canadians have changed their buying and consumption behaviour following the recall associated with listeria in ready-to-eat meats, according to a new survey by OAC researchers.
"The listeriosis outbreak was not only associated with the death of 20 people and the illness of many others, but is also contributed to economic loss in the food industry," said Prof. John Cranfield of the Department of Food, Agricultural and Resource Economics.
"But the impact of the recall on consumer confidence in the food system and food consumption decisions was largely unknown."
So Cranfield and his colleague, Prof. Spencer Henson, used the Guelph Food Panel to survey consumers regarding their awareness, concerns and changes in consumption patterns following the outbreak.
